First Day vitamins are organic gummy multivitamins from Austin-based First Day. The brand sells them for toddlers, kids, teens, women, and men. Each formula is vegan, pectin-based, and built around a blend of organic fruits and vegetables.
The brand claims 21 organic superfoods, age-matched doses, and up to 75% less sugar than rival gummies. Parents praise the taste and the clean label. Critics point to subscription traps and hard cancellations. Price and proof of results round out the debate.
So do these gummies earn a spot in the cabinet? The sections below cover ingredients, safety, reviews, and cost. The goal is simple: help you decide before the first order ships and before any subscription starts.
What Are First Day Vitamins?
First Day vitamins are gummy multivitamins and supplements built for each age group, from toddlers to adults. The company ships a starter bottle first. Refill pouches then arrive every 30 days on a subscription schedule, which the brand calls physician-recommended.
In fact, the range goes well beyond multivitamins. The brand also sells probiotics, magnesium, and brain support formulas. Why does that matter? A family can cover several ages from one brand.
First Day Age Groups:
| Group | Ages | Focus |
|---|---|---|
| Toddlers | 2-4 | Missing nutrients |
| Kids | 4-12 | Mood, behavior, picky eating |
| Teens | 13-17 | Energy, immunity |
| Women and men | 18+ | Energy, skin, strength |
Who Makes First Day Vitamins?
Alice and Andy founded First Day, and the company operates from Austin, Texas. The Better Business Bureau lists it as First Day Life, Inc. The brand names a medical advisory board that includes Dr. Lei Chen of Yale and Dr. Ed Giovannucci of Harvard.
To be clear, the board’s role is advisory. The names add credibility, but they don’t replace independent clinical trials of the gummies themselves.
What Is in First Day Vitamins?
Each toddler gummy contains an organic superfood blend of 21 fruits, vegetables, algae, and mushrooms plus 10 essential vitamins. The blend includes kale, spinach, blueberry, chlorella, moringa, and reishi. The vitamin list covers A, C, D3, K2, B1, B2, B6, B12, folate, and choline.
The sweetener side is plain. Organic tapioca syrup and organic cane sugar sit in the formula. The brand says its gummies hold up to 75% less sugar than candy-style rivals.
Key Ingredients:
- Organic apple, kale, broccoli, and spinach
- Organic blueberry, strawberry, and aronia berry
- Chlorella, maca, and moringa
- Reishi, cordyceps, and lion’s mane mushrooms
- Turmeric and ginger
Are First Day Vitamins Vegan and Allergen Free?
Yes. First Day vitamins are vegan, gluten-free, and free from the top nine allergens. The list covers dairy, soy, eggs, peanuts, tree nuts, fish, shellfish, sesame, and gluten. Pectin replaces gelatin as the gummy base.
The formulas skip artificial flavors and sweeteners. Natural colors and natural flavors fill that role. And the label carries Clean Label Certified and Non-GMO marks.
How Do First Day Vitamins Work?
First Day vitamins work by filling nutrient gaps with doses matched to a child’s age instead of a one-size adult dose. The brand calls this approach Bio-Matched. It claims the FDA Daily Value for a 2-year-old copies adult research.
Here’s the example the brand gives. The Daily Value for vitamin B6 is 1.7 mg, yet a 2-year-old needs closer to 0.6 mg. High B6 intake over time links to neuropathy, so dosing matters.
How to Use First Day Vitamins:
- Pick the formula that matches the age group.
- Give the daily serving listed on the bottle.
- Refill the bottle from the pouch every 30 days.
- Check with a pediatrician before adding new supplements.
Do First Day Vitamins Actually Work?
Maybe, and it depends on the diet. First Day vitamins can fill real nutrient gaps, but no independent trial proves the gummies change mood, speech, or behavior. The brand cites 35,000 pediatric studies. Those studies cover the nutrients, not the product.
So what does that mean for you? A child with a poor diet may benefit from the vitamins. A child with a balanced diet likely won’t notice a change. Bottom line: treat behavior claims with caution.
What Do First Day Vitamins Reviews Say?
First Day reviews split sharply between happy product reviews and angry subscription complaints. The brand advertises over 5,000 five-star reviews on its own site. Third-party pages tell a more mixed story, especially on billing.
The Better Business Bureau page holds many customer complaints. Most focus on subscriptions and hard-to-reach support. The brand replies to each one with an apology and a contact link.
Review Themes:
- Praise for taste and clean ingredients
- Praise for easy daily routines
- Complaints about surprise subscriptions
- Complaints about cancellation difficulty
- Complaints about price against basic vitamins
What Do Parents Like About First Day Vitamins?
Parents like the fruity taste, the organic ingredient list, and the lack of artificial dyes. The Yale Wave calls the gummies tasty and fun for kids. The refillable bottle and eco-friendly pouches also earn mentions.
The allergen-free formula helps families with restrictions. And the age-specific lineup lets parents buy for each child.
What Are the Common Complaints About First Day Vitamins?
Customers complain most about being enrolled in a subscription they didn’t mean to start. BBB reviewers describe monthly charges, unanswered emails, and cancellation pages that don’t work. One reviewer needed three contacts to stop a recurring order.
Price draws fire too. One reviewer called the product overpriced white-label stock. Another said the vitamins showed no benefit. Here’s the kicker: these are anecdotes, not audits.
Are First Day Vitamins Safe?
Yes. First Day vitamins are safe for most healthy children and adults when taken at the labeled dose. The brand tests to Clean Label Project standards for heavy metals and pesticides. The Yale Wave also calls the gummies safe, with a pediatrician check advised.
The FDA doesn’t approve supplements. That means the brand carries the testing burden. Short answer: the paperwork looks strong, but independent lab reports are worth requesting.
Safety Checks:
- Clean Label Project testing standard
- Free from the top nine allergens
- No artificial colors, flavors, or sweeteners
- Age-matched vitamin doses
- Pediatrician check advised before starting
Are First Day Vitamins Third-Party Tested?
Yes. First Day vitamins are tested to Clean Label Project standards, according to the brand. The company also publishes a page on heavy metals and pesticides. The claim comes from the brand, so buyers should read the report themselves.
Independent confirmation matters. Ask support for the latest lab certificate before buying for a toddler.
Who Should Avoid First Day Vitamins?
Children with medical conditions need a pediatrician’s approval before using First Day vitamins. The same rule applies to anyone on prescription medication. Pregnant and nursing women also need medical advice first.
The mushroom and herb blend adds another reason. Ingredients like turmeric and reishi can interact with some drugs. And kids who already take a multivitamin risk doubling up on nutrients.
How Much Do First Day Vitamins Cost?
First Day vitamins cost more than basic store vitamins, and the brand leans on subscription discounts to offset the price. Prices change by product and by sale. The brand advertises bundle savings and early holiday offers.
Subscriptions add free shipping on the first order. Customers can skip or pause as needed. A 45-day money-back guarantee backs the toddler formula.
Subscription Perks:
- Monthly savings on every refill
- Free shipping on the first order
- Skip or pause options
- VIP access to sales and gifts
- 45-day money-back guarantee
Is First Day Worth the Price?
It depends. First Day is worth the price for families who want an organic, allergen-free gummy and accept subscription terms. Basic multivitamins cost far less. Buyers pay extra for the superfood blend and the clean label.
The risk is billing. Review the cart before checkout, and confirm whether the order is one-time or recurring.
Should You Buy First Day Vitamins?
Yes, with care. First Day vitamins suit parents who want clean-label gummies and will manage the subscription closely. The ingredients and allergen record look strong. The billing complaints are the main warning sign.
The good news? The 45-day guarantee gives a safety net. Set a calendar reminder, and save the cancellation steps on day one.
Can You Cancel a First Day Subscription?
Yes, but reviewers say it takes effort. Customers can manage, pause, or cancel orders through the account page or by emailing support. Several BBB reviewers report that the page failed and that email was the only route.
Keep proof of every request. If a cancellation fails, a card dispute may be the last resort.