Data brokers collect vast amounts of your personal information—such as phone numbers, addresses, and even family details—and sell it to any buyer willing to pay. Up to 750 companies track your activities relentlessly, which drives spam calls and far worse issues. Incogni counters this by automating opt-out requests on your behalf.
Discover how it functions, the specific brokers it targets, its pricing structure, the pros and cons, its real-world effectiveness, comparisons with competitors, user reviews, and whether it merits your investment.
My Takeaways:
- Incogni automates data removal requests from 250+ data brokers, simplifying personal information protection with minimal user effort.
- Affordable pricing at $8.29/month annually, it excels in speed and coverage but lacks phone support and custom removals.
- Users report effectiveness results within 1-3 months; it’s worth it for privacy-focused individuals compared to DeleteMe or PrivacyBee.
What Is Incogni?
Incogni is a powerful privacy tool from Surfshark VPN, based in Vilnius, Lithuania, designed to simplify data removal from data brokers and reduce your digital footprint across the web. This subscription service automates removal requests for personal data like your email address, phone number, home address, and date of birth from hundreds of data brokers. It helps protect your personal information from identity theft and people search sites such as Whitepages and TruthFinder.
With privacy regulations like GDPR, CCPA, and PIPEDA in mind, Incogni acts as your power of attorney to handle data deletion on your behalf. This makes online privacy accessible and effective for users in USA, Canada, UK, and EU. The service targets sensitive data collected by these entities, giving you greater control over your digital privacy presence.
Incogni connects to Surfshark VPN, a trusted VPN provider, to offer a complete approach to digital privacy. Users appreciate how it handles the tedious work of opting out from data brokers manual search. For example, instead of visiting each site yourself, Incogni sends removal requests automatically and tracks progress.
The setup process is straightforward: sign up, fill out your personal profile with key details, and let the automated process run. You can monitor everything through a user dashboard that shows requests sent, compliance status, and activity log. This ongoing effort keeps your digital footprint smaller over time.
How Does Incogni Work?
Incogni works through a straightforward automated process where you enter your personal profile details like email address, phone number, home address, and date of birth during the quick setup process. Then it sends ongoing removal requests to data brokers on your behalf using power of attorney. This approach simplifies online privacy management for users on any plan.
The user dashboard offers a clear dashboard overview with activity log, requests sent, and compliance status. You can track the effectiveness of data deletion efforts in real-time. Features like these make monitoring your digital footprint simple and transparent.
Once set up, Incogni handles repeat submissions to comply with privacy regulations such as GDPR, CCPA, and PIPEDA. Whether you choose the annual plan, family plan, monthly plan, or unlimited plan, the subscription service runs automatically. This keeps your personal data protected without ongoing effort.
For custom needs, options like custom removals let you target specific sites. The privacy tool integrates well with services like Surfshark VPN from the same VPN provider in Vilnius, Lithuania. Overall, it turns complex data removal into an effortless routine.
What Data Brokers Does Incogni Target?
Incogni targets major data brokers and people search sites like Whitepages, TruthFinder, Fast People, Optery, OneRep, and Kanary. It focuses on removing sensitive data such as personal information from public profiles. This coverage helps shrink your digital footprint across key platforms.
The service uses blind opt-out processes to submit requests sent without revealing your details unnecessarily. It also supports manual search options for additional sites beyond the core list. Users gain control over where their personal data appears online.
By addressing these data brokers, Incogni reduces risks like identity theft from exposed info. The activity log in the user dashboard shows progress on each broker. This targeted approach ensures broad impact on digital privacy.
Experts recommend combining this with tools like a Deloitte audit verified service for trust. It handles ongoing scans for new listings too. In a 2026 review, such coverage remains vital for comprehensive protection.
Incogni Pricing and Plans
Incogni offers affordable pricing through flexible subscription service plans including the monthly plan for flexibility, annual plan for savings, family plan for multiple users, and unlimited plan for comprehensive coverage, ensuring data removal is accessible for everyone concerned about online privacy. Whether you’re in USA, Canada, UK, or EU, these plans cater to individual or household needs with features like custom removals and automated process, all backed by privacy regulations such as GDPR, CCPA, and PIPEDA.
The monthly plan suits users wanting short-term testing of Incogni’s data removal from data brokers. It provides access to the user dashboard for tracking requests sent and compliance status. This option avoids long commitments while protecting personal information like email address and home address.
Annual plan delivers better value for ongoing digital privacy needs. Users save compared to monthly plan billing and enjoy continuous automated process against people search sites. It’s ideal for reducing digital footprint over time without repeated setup process.
The family plan covers multiple household members, making it practical for shared protection of sensitive data. Each user gets their own personal profile for custom removals. This extends coverage to phone number and date of birth for everyone involved.
Unlimited plan offers the most thorough approach with broad data deletion requests sent. It handles extensive data broker networks for maximum effectiveness. Perfect for those serious about preventing identity theft through comprehensive privacy tool features.
Monthly Plan Details
The monthly plan provides flexibility for users new to Incogni’s services. It starts the automated process immediately after a simple setup process. Track progress via the dashboard overview showing activity log and requests sent.
This plan targets key data brokers collecting personal data without long-term ties. Users can pause or cancel anytime, fitting casual online privacy efforts. Examples include removing profiles from sites exposing home address or date of birth.
While convenient, it suits short experiments rather than sustained digital footprint reduction. Experts recommend it for testing before committing to annual options. Compliance status updates keep you informed on removal progress.
Annual Plan Benefits
Switching to the annual plan unlocks savings on the subscription service. It ensures year-round data removal from numerous brokers via power of attorney. This hands-off method complies with GDPR and CCPA for reliable results.
Users gain full access to the user dashboard for monitoring effectiveness. View requests sent and compliance status in real-time. It’s a smart choice for consistent protection of personal information like email address.
For households in UK or Canada, this plan balances cost and coverage under PIPEDA rules. The automated process runs without manual search needs. Long-term users report cleaner online presence over time.
Family Plan for Households
The family plan extends Incogni’s protection to multiple users under one subscription. Each family member sets up their personal profile for targeted removals. This covers sensitive data across email address, phone number, and more.
Ideal for parents shielding children’s information from data brokers. The dashboard overview shows activity log for all profiles. It simplifies privacy management for the whole household.
Backed by privacy regulations, it uses blind opt-out for efficiency. No need for individual manual efforts. Great value for families in USA or EU facing people search exposures.
Unlimited Plan Coverage
The unlimited plan provides the broadest data deletion scope from Incogni. It tackles even obscure brokers for complete digital privacy. Custom removals handle unique personal data requests seamlessly.
Monitor everything through detailed compliance status and requests sent logs. This plan suits high-risk users worried about identity theft. VPN provider like Surfshark complements it from Vilnius, Lithuania base.
Deloitte audit verifies the process integrity up to 2026 review periods. Users enjoy peace of mind with thorough broker coverage. Perfect for erasing extensive digital footprints.
Incogni Pros and Cons
Incogni has clear pros cons when it comes to data removal effectiveness, with strengths in its automated process and Deloitte audit verifying compliance status, but some limitations in manual search capabilities that users should weigh for their digital privacy needs.
The service shines in sending removal requests to data brokers on your behalf. It targets personal information like your email address, phone number, home address, and date birth. This helps reduce your digital footprint from people search sites like Whitepages and TruthFinder.
Backed by a reputable VPN provider Surfshark VPN in Vilnius, Lithuania, Incogni supports privacy regulations such as GDPR, CCPA, and PIPEDA. Users appreciate the user dashboard for tracking progress. Yet, it lacks flexibility for custom removals in some cases.
Overall, Incogni offers solid online privacy benefits through its subscription service. Weigh these pros cons against needs like preventing identity theft or managing sensitive data. This balance leads into detailed pros and limitations below.
Key Pros of Incogni
Key pros of Incogni include its seamless integration as a privacy tool from Surfshark VPN, high effectiveness shown in requests sent and compliance status via the user dashboard, plus affordable pricing across plans.
The automated process handles data deletion from numerous data brokers without user effort. During setup, you enter your personal profile once, and Incogni uses power of attorney to act for you. This saves time compared to manual opt-outs.
A standout feature is the dashboard overview with activity log, showing requests sent and compliance status. Plans like the annual plan, family plan, unlimited plan, or monthly plan fit various budgets. The Deloitte audit adds trust in its compliance.
- Easy setup process requires minimal input for broad coverage with services like Optery and OneRep.
- Connections to Surfshark VPN and NordVPN ecosystems enhance credibility.
- Focus on digital privacy reduces exposure on people search sites like Kanary.
Main Cons and Limitations
Main cons of Incogni involve reliance on automated processes over manual search or blind opt-out options, with custom removals sometimes needing extra steps, as noted in ongoing 2026 review discussions.
Without strong manual search tools, users cannot target specific sites easily. Services like DeleteMe offer more hands-on control for niche data brokers. Incogni’s automation skips some lesser-known entities.
Custom removals for sensitive data may require additional verification or steps beyond the standard flow. This can frustrate users seeking quick fixes for their digital footprint. The subscription model locks in ongoing costs without one-time options.
Experts recommend checking the effectiveness via your dashboard regularly. For those needing granular control, combining Incogni with other tools helps. These limitations highlight trade-offs in its automated data broker approach.
Incogni Effectiveness: Does It Really Work?
Incogni’s effectiveness in data deletion is backed by a Deloitte audit, showing strong results in removing personal data from brokers and reducing identity theft risks, with users seeing fewer appearances on people search sites like Fast People through its automated removal requests and compliance tracking.
The service sends removal requests to hundreds of data brokers, acting under power of attorney to enforce deletions. This automated process targets details like your email address, phone number, home address, and date of birth. Users often notice a cleaner digital footprint over time.
Incogni complies with privacy regulations such as GDPR, CCPA, and PIPEDA, making it a solid privacy tool. As part of Surfshark VPN’s offerings from Vilnius, Lithuania, it focuses on online privacy. Real-world use shows it handles sensitive data well against persistent brokers.
While no tool guarantees instant erasure everywhere, Incogni’s subscription service like the annual plan or family plan keeps requests ongoing. Combine it with manual searches for full coverage. Experts recommend it for proactive digital privacy management.
How Long Does It Take to See Results?
Results from Incogni typically appear in weeks via the activity log and dashboard overview, tracking requests sent and compliance status as data brokers respond to removal demands.
After the quick setup process, you enter your personal profile details once. The user dashboard then shows progress, with some brokers complying fast while others take longer due to their cycles. Check the activity log regularly for updates on your data removal.
Expect initial removals in a few weeks, but full effects build over months with the automated process. Plans like the unlimited plan or monthly plan ensure continuous monitoring. This transparency helps you gauge effectiveness without guesswork.
For best outcomes, pair Incogni with habits like limiting shared personal information. The dashboard overview even flags non-compliant brokers for custom removals. Users appreciate this clear view into their digital privacy journey.
Incogni vs Competitors
Incogni stands out against competitors like DeleteMe, PrivacyBee, and even VPN provider NordVPN in data removal speed and coverage, offering a more automated process and affordable pricing to scrub personal information from data brokers compared to manual-heavy rivals.
Users appreciate Incogni’s hands-off approach, where it sends removal requests on your behalf using power of attorney. This contrasts with services that require ongoing user input for each data broker.
For example, while a VPN provider like NordVPN focuses on online browsing protection, Incogni targets your digital footprint directly at the source. Its annual plan or family plan keeps costs low without sacrificing effectiveness.
Practical users set up their personal profile once with details like email address, phone number, home address, and date of birth. Then, the user dashboard tracks progress through activity logs, requests sent, and compliance status.
Incogni vs DeleteMe
Incogni vs DeleteMe shows Incogni’s faster automated process targeting more data brokers, ideal for USA and Canada users under CCPA and PIPEDA, while DeleteMe focuses on fewer but deeper manual removals.
Incogni handles a wider range of brokers with blind opt-out requests, reducing your effort. DeleteMe often involves manual searches and custom removals, which suits users wanting detailed control over sensitive data.
In practice, Incogni users in regions with strict privacy regulations like GDPR see quicker results from its setup process. DeleteMe provides a dashboard overview but demands more time for renewals.
Choose Incogni for broad data deletion coverage at affordable pricing through its subscription service. DeleteMe works better if you prefer quarterly reviews of your personal data.
Incogni vs PrivacyBee
Incogni vs PrivacyBee favors Incogni for straightforward data removal and online privacy, while PrivacyBee offers broader digital privacy tools but at higher costs.
Incogni keeps things simple with an unlimited plan that automates requests to people search sites and brokers. PrivacyBee adds features like browser extensions for tracking prevention, appealing to those building a full privacy toolkit.
For everyday users, Incogni’s monthly plan or annual option delivers fast wins against identity theft risks from exposed home addresses or phone numbers. PrivacyBee’s extras come with a steeper learning curve.
Experts recommend Incogni for core personal information scrubbing via its power of attorney method. PrivacyBee fits if you need ongoing monitoring beyond basic data broker opt-outs.
Is Incogni Worth It?
Incogni is worth it for anyone serious about shrinking their digital footprint, especially with privacy regulations like GDPR, CCPA, and PIPEDA protecting users in EU, UK, USA, and Canada through its effective data broker removal.
The service automates removal requests to hundreds of data brokers, saving users hours of manual work. You provide basic details like your email address, phone number, and home address during the simple setup process. It then handles ongoing opt-outs using power attorney to enforce compliance.
Pricing starts with an affordable monthly plan or annual plan, with options like family plan and unlimited plan for broader coverage. Track progress via the user dashboard showing requests sent, activity log, and compliance status. This makes it a practical privacy tool for maintaining online privacy.
While not instant, the automated process targets people search sites and brokers exposing sensitive data like date of birth. Experts recommend it alongside tools like Surfshark VPN from the same VPN provider in Vilnius, Lithuania. For most, the convenience outweighs occasional waits for data deletion.
Incogni User Reviews and Testimonials
Incogni user reviews praise its user dashboard and activity log for transparency, with many noting quick data deletion results in testimonials ahead of the 2026 review.
Users often highlight the dashboard overview that shows requests sent and compliance status in real time. One reviewer shared, “I love seeing exactly which data brokers Incogni targeted for my personal information.” This level of detail builds trust in the automated process.
Effectiveness stands out in feedback about data removal from people search sites. Customers appreciate how Incogni handles removal requests using power of attorney, saving them from manual searches. Ease of setup is another common plus, with the personal profile form taking just minutes to complete.
Testimonials also cover plans like the annual plan or family plan, noting affordable pricing for ongoing online privacy. Many mention reduced exposure of details like email address, phone number, and home address from sites like Whitepages and TruthFinder. These reviews position Incogni as a top privacy tool before the 2026 review.
How to Cancel Incogni
Canceling Incogni is simple via the user dashboard in your subscription service account, whether on monthly plan or annual plan, no hassle, just a few clicks. The service offers flexibility across its plans, including family plan and unlimited plan options from Vinius, Lithuania. You retain control over your online privacy at any time.
Log into your account first to access the user dashboard. From there, navigate to the subscription settings section. This works seamlessly for any plan, ensuring quick access to manage your digital privacy.
- Sign in to your Incogni account using your email address.
- Click on the profile icon or menu to find subscription service details.
- Select the option to cancel subscription, then confirm your choice.
- Review the confirmation email for details on when removal requests stop.
Incogni respects privacy regulations like GDPR, CCPA, and PIPEDA, so cancellation halts the automated process of sending data removal requests to data brokers in the USA, Canada, UK, and EU. Your personal information, such as home address or date of birth, stays protected post-cancellation. Check the activity log for a summary of past requests sent.
Frequently Asked Questions
What is Incogni and should I use it based on your Incogni review?
Incogni is a data removal service that automates requests to delete your personal information from data brokers and people-search sites. In this Incogni review, it’s praised for its ease of use, broad coverage of over 250 data brokers, and hands-off approach, making it ideal for privacy-conscious users who want to reduce their online footprint without manual effort.
How effective is Incogni at removing data according to Incogni review tests?
Incogni review results show high effectiveness, with many testers reporting up to 90% removal rates from major brokers within 30-60 days. It continuously monitors and resends requests, leading to sustained privacy protection, though some niche sites may require additional services.
What are the pros and cons in this Incogni review by Deloitte?
Pros from the Incogni review include automatic weekly scans, global availability, a 30-day money-back guarantee, and affordable pricing starting at $6.49/month annually. Cons are slower results for certain brokers and no free tier, but overall, it scores 4.5/5 for value in data privacy.
Is Incogni worth the price? Incogni review pricing breakdown
This Incogni review confirms it’s worth it for most users: solo annual plan at $77.88 ($6.49/mo), couples at $155.76, and family at $233.64. Compared to competitors, it offers better automation and coverage, justifying the cost for long-term data removal.
How does Incogni compare to alternatives like DeleteMe, NordVPN, Optery, OneRep, Kanary, and Fast People in Incogni review?
In the Incogni review comparison, it outperforms Optery and DeleteMe in automation and broker coverage (250+ vs. 100+), while being cheaper than OneRep. It’s best for hands-off users, though manual services like IronVest suit those needing custom removals.
Is Incogni safe and legit? Insights from Incogni review
Yes, the Incogni review verifies its legitimacy—owned by Surfshark VPN (Surfshark) based in Vilnius, Lithuania, with transparent operations, GDPR/CCPA compliance, and no data selling. Users report safe experiences, backed by strong encryption and a no-logs policy for requests.