Noom is a comprehensive weight-loss platform that combines psychology, technology, and coaching to help you build healthier eating habits and achieve sustainable weight loss. Founded in 2008 and refined over years of development, the app operates as a lifestyle-based approach rather than a traditional diet, emphasizing behavioral changes instead of quick fixes or food group elimination. Users access the program through a mobile app that delivers daily lessons, food tracking, and personalized coaching designed to address why you make certain food choices, not just what you should eat.
The platform begins with a comprehensive onboarding questionnaire that tailors recommendations to your specific profile and objectives. Noom distinguishes itself through a psychology-based curriculum that addresses the behavioral roots of weight management, using a unique three-color traffic light system to categorize foods based on calorie density rather than labeling them as ‘good’ or ‘bad.’ Research shows 78% of nearly 36,000 users experienced weight loss over an average of 9 months, with 23% achieving a 10% or greater reduction in body weight. The app also offers access to weight-loss medications, including GLP-1s, for eligible individuals seeking additional pharmaceutical support alongside behavioral coaching.
Most successful users commit to Noom for an average of nine months to see substantial results, with the 16-week mark showing significant progress averaging 15.5 pounds of weight loss. The platform accommodates various dietary preferences including vegan and gluten-free options, while providing personal coaches who deliver daily messages for support and accountability. This review examines Noom’s effectiveness, user experiences, and whether the psychology-driven approach delivers on its promises for 2026.
What Is Noom?
Noom is a comprehensive weight-loss platform that integrates psychology, technology, and coaching to help individuals build healthier eating habits and achieve sustainable weight loss. The platform combines behavioral science with personalized guidance to address the psychological factors that drive eating patterns. Users access evidence-based strategies designed to create lasting lifestyle changes rather than temporary dietary restrictions.
Noom was founded in 2008 by entrepreneur Saeju Jeong and software engineer Artem Petakov. The company launched Noom Weight in 2016 after years of pivoting and refining its core approach. This evolution demonstrates the founders’ commitment to developing a scientifically-grounded weight management system.
Noom operates as a lifestyle-based approach rather than a traditional diet. The platform emphasizes behavioral changes instead of quick fixes or food group elimination. This distinction makes Noom fundamentally different from restrictive eating plans that often fail to produce sustainable results.
The Noom platform delivers its services through a mobile app available on both iOS and Android devices. Users access the program via smartphone or tablet download, enabling on-the-go coaching and tracking. This mobile-first design ensures accessibility and convenience for everyday weight management.
How Does Noom Work?
Noom begins with a comprehensive onboarding questionnaire that collects personal health data. Users provide age, gender, starting weight, goal weight, desired weight loss speed, dietary habits, activity level, lifestyle factors, and health history. This personalized assessment enables the app to tailor recommendations specifically to each individual’s profile and objectives.
Daily engagement forms the core of Noom’s methodology. Users log meals and physical activity while receiving algorithmically generated insights and guidance from a human coach. Peer interaction, educational articles, and interactive quizzes enhance the experience. This multi-layered support system maintains motivation and accountability throughout the weight loss journey.
Noom’s educational curriculum consists of daily bite-sized lessons grounded in psychology and behavioral science. Each lesson requires approximately 10 minutes per day and incorporates quizzes and activities based on cognitive behavioral therapy (CBT). This approach addresses the psychological drivers of eating habits rather than focusing solely on calorie restriction.
The app’s tracking tools monitor multiple health metrics comprehensively. Users track food intake using AI-powered logging with access to a database of over 1 million food items. Additional tracking includes weight, daily steps via pedometer integration, water intake, and exercise. These metrics provide real-time feedback on progress toward weight loss goals.
What Makes Noom Different from Other Weight Loss Programs?
Noom distinguishes itself through a psychology-based curriculum that addresses the behavioral roots of weight management rather than relying solely on calorie restriction. The program targets long-term habit formation and mindset shifts, examining not just what you eat, but why you make those choices. This approach to sustainable behavior change sets Noom apart from traditional diet programs.
Noom eliminates food restriction entirely, allowing all foods in the program without strict elimination or deprivation rules. Education and awareness replace restrictive policies, enabling sustainable adherence over time. This philosophy increases the likelihood that users maintain healthy behaviors long-term rather than abandon the program.
The platform uses a unique three-color traffic light system—green, yellow, and orange—to categorize foods based on calorie density rather than labeling them as “good” or “bad.” This approach guides food choices while helping users stay satisfied and full. The color system removes moral judgment from eating decisions.
Noom offers access to weight-loss medications, including GLP-1s, for eligible individuals seeking additional support. Medical professionals provide guidance on medication use to minimize long-term dependence. This integration of behavioral psychology with pharmaceutical options creates a comprehensive, personalized weight management strategy.
Does Noom Actually Work for Weight Loss?
Noom demonstrates significant effectiveness for weight loss, with 78% of nearly 36,000 users experiencing weight loss over an average of 9 months in a 2016 study. Among these users, 23% achieved a 10% or greater reduction in body weight. The data suggests the app produces measurable results for a substantial majority of its user base.
Noom claims superiority over independent weight loss efforts, stating the app is 2x more effective than attempting to lose weight alone. This assertion relies on the company’s internal research comparing user outcomes to general weight loss population statistics. The claim positions Noom as a significantly more powerful intervention than self-directed approaches.
Long-term sustainability represents a key advantage of the Noom program. A 2023 study found that most overweight users maintained their weight loss for 1 to 2 years after completing the behavior change program. This durability indicates the app teaches lasting habits beyond the active usage period.
Tracking behavior directly correlates with weight loss success on Noom. Researchers discovered that users who tracked their diet and weight more frequently achieved superior results. The act of consistent monitoring strengthens accountability and awareness of eating patterns.
What Results Can You Expect from Noom?
Noom states that people who adopt a healthy lifestyle can expect to lose 1 to 2 pounds per week. This weight loss rate aligns with medical guidelines for sustainable fat reduction. The weekly progress depends on dietary adherence, physical activity level, and individual metabolic factors.
Noom-published data reports an average weight loss of 15.5 pounds (7 kg) in 16 weeks among users. This metric translates to approximately 1 pound per week on average. The outcome demonstrates realistic expectations for individuals who consistently engage with the platform’s behavioral coaching system.
Real-world user testimonials reveal varied success levels with long-term sustainability. One long-term tester lost 17 pounds (7.7 kg) despite weight fluctuations throughout the program. Another user reported losing 15 pounds (6.8 kg) in 10 weeks, while multiple reviews document 10+ pound (4.5+ kg) losses without experiencing hunger or food deprivation.
How Long Does It Take to See Results with Noom?
Weight loss on Noom typically begins within the first few weeks of the program. Users report initial fluctuations before steady weight loss begins. This early progress establishes momentum and demonstrates that the behavioral approach is working to create meaningful change in eating patterns and lifestyle habits.
Most successful users commit to Noom for an average of nine months to see substantial results. The 16-week mark shows significant progress, with users averaging 15.5 pounds (7 kilograms) of weight loss. Extended engagement with the program’s psychology-based framework strengthens commitment to long-term weight management goals.
Noom’s curriculum focuses on building sustainable habits that persist beyond the active program period. The psychology-based approach teaches behavioral modifications that users maintain independently. Ninety-eight percent of Noom users report that the program changed their habits for good, creating lasting lifestyle shifts rather than temporary weight loss.
What Do Real Noom Reviews Say?
Noom maintains a 4.7-star rating on the App Store with over 730,000 reviews and a 4.1-star rating on Google Play with 315,000 reviews. User feedback demonstrates polarized opinions across platforms. The aggregate scores reflect both enthusiastic endorsements and significant criticism from the user base.
Review patterns reveal two distinct user groups with opposing perspectives. Supporters emphasize the app’s behavioral psychology approach and long-term sustainable weight loss results. Critics consistently report app bugs, tedious food logging processes, generic automated coaching responses, and frustrating cancellation procedures.
The Better Business Bureau has received multiple complaints regarding billing and service disputes. Users file complaints about auto-renewal charges, unclear refund policies, and poor communication between different support departments. These service issues represent a major dissatisfaction point among negative reviewers.
What Are the Most Common Positive Experiences?
Noom users consistently appreciate easy-to-understand lessons that create genuine mindset shifts without hunger or deprivation. The program combines successful weight loss with supportive coaching and accountability features. Users value the educational framework that extends beyond basic dieting principles. The combination of psychology-based instruction and personal support resonates strongly with participants seeking sustainable results.
The mindset transformation reported by Noom users centers on understanding behavioral patterns. Users develop insights into how and why they eat, moving beyond surface-level dietary restrictions. This psychological breakthrough applies across life domains. The behavioral awareness gained extends into relationships, decision-making, and personal choices beyond food.
Habit formation represents a measurable success metric across the Noom user base. Ninety-five percent of users identify it as a long-term solution, while 98% report permanent habit changes. Users make better grocery store decisions and prepare meals following program guidelines. These behavioral shifts persist long after active participation in the program.
User satisfaction statements highlight the program’s comprehensive approach to weight management. Reviewers call it a “game-changer” that feels “supportive, realistic, and not overwhelming.” The integration of medical guidance with practical habit changes creates credibility. Long-term results stem from this balanced combination of scientific foundation and behavioral accountability.
What Are Users’ Biggest Complaints About Noom?
Noom users frequently report technical issues that undermine the app’s usability and reliability. App crashes, bugs, and interface glitches occur frequently. One user experienced multiple app crashes requiring a complete uninstall and reinstall. Technical problems frustrate users and disrupt their weight loss tracking consistency.
Noom’s food database presents significant limitations for users tracking their meals. The logging system requires tedious data entry, even for common items like fast food and prepackaged meals. Users spend excessive time searching external sources to locate foods in the database. This friction discourages consistent food logging and dietary accountability.
Noom’s coaching experience falls short of user expectations in several critical areas. Coaches deliver automated, canned responses rather than personalized guidance. Most Noom coaches lack formal qualifications as registered dietitians. Some users report coaches provided minimal to no meaningful support throughout their program.
Noom’s cancellation process creates significant user frustration and resentment. The subscription automatically renews unless users manually cancel. Users report filing BBB complaints and disputing charges on credit cards to obtain refunds. The difficult termination process ranks among the most common complaints on review platforms.
Noom users experience motivation decline as their initial enthusiasm fades over time. Many subscribers grew bored with the app’s lessons and stopped using it regularly. This disengagement led to weight regain in several documented cases. Long-term sustainability remains a weakness for the platform’s behavioral change model.
How Much Does Noom Cost?
Noom Weight pricing starts at $17 to $59 per month depending on your subscription plan length. After the free 2-week trial period ends, the standard cost is $59 per month for a monthly subscription. Alternatively, users can commit to a three-month subscription for $129 total, which reduces the monthly rate. Plan selection depends on individual budget preferences and commitment levels.
Noom Med pricing differs from the basic weight loss program. The initial medication subscription costs $99 for a 3-week subscription plus 4 weeks of medication included. Subsequent 12-week subscriptions cost $199 per month plus applicable taxes. This program combines prescription medication with coaching support for additional weight management options.
The free trial period lasts two weeks before any paid subscription begins. This introductory window allows users to explore Noom’s app features, coaching methodology, and psychological approach to weight loss. The trial provides a risk-free evaluation period to determine if the program aligns with individual health goals and preferences.
Is Noom Worth the Price?
Noom’s value depends on whether daily support and psychology-based coaching justify its subscription cost for your weight loss goals. Supporters emphasize that the platform’s sustainable approach delivers results that cheaper alternatives cannot match. Critics, however, point to programs like Citizen Meds as more effective options at lower price points. The cost-benefit analysis ultimately varies by individual priorities and budget constraints.
Noom occupies a middle price position within the weight loss app market. The platform costs more than basic fitness apps but significantly less than meal delivery services like Nutrisystem. WeightWatchers offers a different pricing structure with its points-based system. Comparing features, not just price, reveals the distinct value propositions each program delivers to users.
Long-term ROI emerges as a critical consideration for Noom investment decisions. Ninety-eight percent of users report sustained habit changes after completing the program. These lasting behavioral shifts eliminate future spending on diet programs and alternative weight loss solutions. However, the program requires consistent engagement and commitment to deliver measurable financial and health returns over time.
Are There Hidden Fees or Auto-Renewals?
Noom subscriptions automatically renew unless users manually cancel their plans. This automatic continuation means ongoing charges occur without explicit action from the subscriber. Users must take deliberate steps to prevent recurring billing cycles and avoid unexpected charges.
Refund disputes frequently appear in Noom customer complaints, with users reporting difficulty obtaining refunds for unwanted charges. Some customers file Better Business Bureau complaints and initiate credit card disputes to recover money. The company faces accusations of prioritizing revenue generation over customer satisfaction and transparent billing practices.
The cancellation process requires navigating multiple support channels including chat, email, and phone options. Customer support teams reportedly communicate poorly with one another, creating frustration for users attempting to cancel. This fragmented support experience makes subscription termination more difficult than it should be.
What Is the Noom Food Color System?
Noom’s food color system uses a three-color traffic light approach—green, yellow, and orange—to categorize foods based on calorie density. This methodology guides users to make fuller, lower-calorie choices without labeling foods as inherently good or bad. The system educates users about food composition and nutritional value.
Green foods represent the lowest calorie-density category and include vegetables and whole grains. These nutrient-dense options fill you up quickly while providing essential vitamins, minerals, and fiber. Noom encourages users to consume green foods frequently throughout the day.
The color-coding system builds calorie density awareness to help users maintain satiety within their calorie range. This educational approach teaches which foods satisfy hunger versus simply restricting intake. The philosophy prioritizes long-term behavioral change over temporary dietary limitations.
What Can You Eat on Noom?
Noom permits all foods without strict elimination, allowing users to enjoy their favorite meals while maintaining adherence to the program. The flexibility of eating preferred foods makes long-term compliance more sustainable than restrictive diet plans. Users enjoy freedom in food choices while still achieving their weight loss goals.
Noom does not provide prescriptive meal plans dictating exact foods to eat at each meal. Instead, the program offers recipes, tracking tools, and nutritional education to help users make informed dietary decisions. This educational approach empowers individuals to develop sustainable eating habits.
The Noom app includes numerous health-conscious recipes to guide meal preparation. Users can also find recipes online and track their calorie intake directly through the app’s tracking system. This flexibility allows for personalized cooking while maintaining nutritional awareness.
Does Noom Accommodate Dietary Restrictions?
Noom accommodates various dietary preferences including vegan, gluten-free, and other food philosophies. The platform provides recipes and color-coded food lists that feature a diverse range of options. Users can navigate the app with confidence knowing their dietary choices are represented and supported throughout the program.
Medical conditions like IBS, food allergies, and chronic sensitivities require specialized nutrition guidance. A registered dietitian specialist provides personalized recommendations that Noom cannot fully replicate. Users with serious health concerns should consult directly with medical professionals before relying solely on the app.
Noom tailors goals to body weight, favorite activities, and personal preferences through an initial questionnaire. The app delivers fairly customizable experiences based on individual needs and lifestyles. This personalization ensures users receive guidance aligned with their specific circumstances and objectives.
What Can You Expect from Noom Coaches?
Every Noom user receives a personal coach who delivers daily messages providing support, accountability, and encouragement throughout the program. These coaches form the foundation of Noom’s behavioral change strategy. Daily interactions maintain user engagement and reinforce healthy habit formation over time.
Noom coaches have faced criticism regarding their formal qualifications and training standards. Coaches may not hold credentials as registered dietitians. Some users report receiving canned responses rather than deeply personalized guidance tailored to individual circumstances.
Coaching participation remains optional rather than mandatory within Noom’s structure. Users can select the level of support that matches their preferences and needs. Most Noomers find accountability beneficial, though the platform recognizes coaching isn’t suitable for everyone.
Noom’s support extends beyond individual coaching relationships through multiple accountability channels. Users access support groups called Circles for peer interaction and community connection. SOS plans provide additional motivation when users need extra encouragement during challenging moments.
What Is Noom Med and How Does It Work?
Noom Med is a comprehensive weight loss program that combines GLP-1 medications with Noom’s behavior change tools and clinical care support. The platform integrates prescription medications with psychology-based strategies to address both the biological and behavioral aspects of weight management. Users gain access to clinical teams that provide personalized guidance throughout their weight loss journey.
Noom Weight is an award-winning psychology-based program that emphasizes behavioral changes and food logging to support weight loss goals. Noom Med builds on this foundation by adding access to prescription weight-loss medications for individuals who meet eligibility criteria. This combination allows users to leverage both behavioral strategies and pharmaceutical support simultaneously.
Noom Med offers two distinct dosing approaches to accommodate individual needs and preferences. Microdose GLP-1Rx maintains a lower medication dose to minimize side effects while still supporting meaningful weight loss. Standard GLP-1Rx gradually increases to higher doses, delivering stronger clinical support for users who require more intensive pharmacological intervention.
Noom clinicians evaluate user eligibility and prescribe medications tailored to each individual’s health profile and weight loss goals. Once approved, prescriptions are filled by Noom’s clinical team and shipped directly to the user’s home address. This streamlined process eliminates the need for separate pharmacy visits while ensuring professional medical oversight.
Can Noom Prescribe Ozempic or Wegovy?
Noom offers GLP-1 medications including Ozempic, Wegovy, Zepbound, Mounjaro, and compounded semaglutide for eligible individuals. The platform integrates these pharmaceutical options into its weight management program, allowing qualified users to access medications through their Noom subscription. Medical supervision accompanies all medication services provided through the platform.
Noom clinicians conduct assessments to determine medication eligibility for each user. The prescription process requires medical evaluation by qualified healthcare providers. Those who qualify receive ongoing clinical support and monitoring throughout their medication treatment.
Noom Med holds LegitScript certification for its medication services. This accreditation verifies compliance with pharmacy regulations and healthcare standards. The certification demonstrates that Noom operates as a legitimate, regulated medical service provider.
Noom vs Weight Watchers: Which Is Better?
Noom uses psychology-based curriculum with a color-coded food system, while WeightWatchers employs a points-based approach with strong community support. Noom focuses on behavioral change through daily lessons, whereas WW assigns point values to foods. Both programs eliminate food restriction, but they differ fundamentally in how they teach weight loss principles and user engagement.
Noom delivers daily lessons, app-based tracking, and optional coaching through its digital platform. WeightWatchers provides a Points system, extensive recipe library, barcode scanner technology, and optional virtual or in-person workshops. Each program structures support differently to accommodate varying user preferences and lifestyles.
Noom suits individuals who want a psychology-driven approach with flexible lifestyle integration and habit formation focus. WeightWatchers appeals to those who prefer points-based accountability combined with strong community connection and live workshop attendance. The best choice depends on personal learning style and support preferences.
Noom allows unlimited foods with educational emphasis on choices without restriction. WeightWatchers permits all foods but assigns points that may create perceived limitations. Noom lacks meal plans while WW provides comprehensive recipe guidance. Food freedom exists in both programs but operates through different psychological frameworks.
What Are the Downsides of Noom?
Noom’s daily weigh-ins and calorie tracking may trigger disordered eating behaviors in vulnerable individuals. Users with a history of eating disorders face particular psychological risk from constant monitoring. The stress of daily tracking can activate harmful patterns that undermine mental health and recovery progress.
Noom’s algorithmically determined calorie targets are often criticized as inappropriately low by users and nutrition experts. These goals lack personalized medical validation and may not align with individual metabolic needs. Safety concerns arise when targets fail to account for activity levels and health status.
The Noom app experiences frequent bugs, crashes, and loading problems that disrupt user engagement. Food database entries remain inaccurate even when users attempt corrections. These technical failures frustrate users and significantly hamper the overall experience.
Users report lost motivation after initial enthusiasm wanes over time. Boredom with repetitive lessons causes many to stop using the app entirely. Weight regain occurs when users become busy and disengage from the platform’s tracking system.
Is Noom Safe and Suitable for Medical Conditions?
Noom holds CDC certification as a diabetes prevention program since 2017, making it the first mobile health application to achieve this clinical designation. This recognition demonstrates that Noom has undergone rigorous scientific validation and meets established clinical standards for weight management and metabolic health interventions.
Daily weigh-ins and tracking features can trigger disordered eating patterns in susceptible individuals. Noom is not appropriate for people with a history of eating disorders. Medical supervision is available for users taking medications, with clinicians monitoring potential interactions and side effects throughout the program.
Chronic conditions like IBS, food sensitivities, or allergies require specialized dietary expertise. A registered dietitian specialist possesses clinical nutrition training that Noom coaches do not possess. These professionals can design personalized nutrition plans tailored to complex medical needs beyond Noom’s general framework.
Noom’s GLP-1 support uses a microdosing strategy to minimize medication side effects while maintaining weight loss effectiveness. Medical supervision through Noom clinicians ensures safe drug management and symptom monitoring. This approach balances therapeutic benefits with tolerability for users on these medications.
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Starting your weight loss journey requires taking the first step toward lasting change. Noom offers personalized support and evidence-based strategies to help you achieve sustainable results. Begin your transformation by signing up for a free trial today and experience a smarter approach to weight management.
Download the Noom app on iOS or Android to get started immediately. Complete the initial health questionnaire during setup. Access your free 2-week trial before committing to a paid subscription plan.
Millions of users have chosen Noom as their weight loss solution. The platform delivers proven results that extend beyond initial weight loss. Members discover how to keep weight off and build healthier habits for long-term wellness.