Rejuvia Sleep Spray Review: Does It Actually Work?

Rejuvia Sleep Spray is a sublingual oral sleep aid that delivers 13 natural ingredients directly under the tongue into the bloodstream. The product bypasses digestion entirely. A family-run company produces it, and over 300,000 customers use it for chronic sleep issues, shift work, and menopausal sleep disruption.

The spray uses 2mg of melatonin alongside 5-HTP, valerian root, passionflower, chamomile, lemon balm, magnolia bark, and seven additional botanicals. Sublingual absorption delivers melatonin 1.8 times more efficiently than tablets. Most users report sleep onset in 10-15 minutes versus 60-90 for pills.

This review covers how Rejuvia works, what the ingredients do, what real customers report, and how the spray compares to lower-cost competitors. The 90-day money-back guarantee on first orders reduces the financial risk. Whether it is worth $45 per month depends on how the formula performs for the individual buyer.

What Is Rejuvia Sleep Spray?

Rejuvia Sleep Spray is a sublingual oral spray with 13 all-natural, non-GMO ingredients designed to help adults fall asleep faster, stay asleep longer, and wake up refreshed without morning grogginess. The formula is vegan and free from artificial fillers. Over 300,000 customers have used it, and the product holds more than 6,500 five-star verified ratings.

Rejuvia is a family-run business originally created to help a family member sleep better. The company offers a 90-day money-back guarantee on first orders. Customer support resolves issues within 24 hours, based on multiple verified reviewer accounts. Products are developed in collaboration with doctors and sleep researchers.

Each bottle provides 30-35 days of nightly use at the standard dose of 6-8 sprays. The spray has a mild, natural mint flavor described as pleasant by the large majority of users. Bottles are approximately the size of a sharpie marker and are TSA-approved, which makes the product easy to travel with.

How Does Rejuvia Sleep Spray Work?

Rejuvia Sleep Spray works through sublingual absorption, delivering active sleep compounds directly into the bloodstream via tissue under the tongue that is densely packed with blood vessels. The formula bypasses the stomach and liver entirely. No enzymes, acid, or first-pass metabolism reduce the potency before each ingredient enters circulation. Most customers report falling asleep within 10-15 minutes.

Research on oral spray melatonin shows absorption is 1.8 times higher than with tablets. Peak blood concentrations are 1.5 times greater with sublingual delivery. At 5 minutes post-dosing, melatonin levels are 4.6 times higher with spray versus pills — at 10 minutes, 3.5 times higher — and at 20 minutes, still 3.0 times higher.

Pills and gummies face a fundamentally different absorption path. A 5mg melatonin gummy may deliver as little as 1mg of usable melatonin after digestion is complete. Rejuvia’s sublingual format eliminates that loss. The spray format also allows adjustable dosing from 4 to 8 pumps based on nightly sleep needs, which fixed-dose capsules and gummies cannot offer.

How to Use Rejuvia:

1. Activate the pump by pressing 6-8 times before first use.
2. Spray 6-8 times under the tongue or on the inside of the cheek.
3. Hold the liquid for a few seconds, then swallow.
4. Use 15-20 minutes before bedtime for best results.
5. Adjust the number of sprays up or down based on individual nightly needs.

What Are the Ingredients in Rejuvia Sleep Spray?

Rejuvia Sleep Spray contains melatonin (2mg), 5-HTP (500mcg), and a 16mg Sleep Herbs Proprietary Blend of 12 botanicals, all delivered in a sublingual mint-flavored spray. The blend includes passionflower, hops flower, feverfew, skullcap, peppermint, valerian root, lemon balm, magnolia bark extract, chamomile, cramp bark, ginkgo biloba, and wild lettuce. Base ingredients include purified water, organic cane sugar, stevia, sunflower lecithin, and citric acid.

5-HTP gives the brain the building blocks to produce serotonin and melatonin naturally. Valerian root relaxes the nervous system to ease the body into deep, restorative sleep. Ginkgo biloba improves blood flow to the brain and supports deeper sleep stages during the body’s nightly repair cycle.

Key Ingredients:

• Melatonin (2mg) — regulates sleep onset timing
• 5-HTP (500mcg) — supports natural melatonin and serotonin production
• Valerian Root — relaxes the nervous system for deeper sleep
• Passionflower — supports GABA activity to reduce wakefulness
• Magnolia Bark Extract — reduces cortisol-driven wakefulness
• Ginkgo Biloba — improves cerebral blood flow during the sleep cycle
• Lemon Balm — promotes relaxation and reduces anxiety-related waking
• Chamomile — mild sedative effect via apigenin receptor binding

Each production batch is triple lab-tested for purity, potency, and contaminants before shipping. The proprietary blend does not disclose individual amounts within the 16mg total, which is standard for branded formulas but limits independent dose verification. Third-party testing confirms the formula matches what the label states.

What Are the Benefits of Rejuvia Sleep Spray?

Rejuvia Sleep Spray targets three phases of sleep improvement within one formula: faster sleep onset, longer uninterrupted sleep, and refreshed waking without next-morning grogginess. Melatonin alone addresses only sleep onset. The botanical blend — valerian root, passionflower, chamomile, and lemon balm — targets nervous system relaxation throughout the full sleep cycle. Ginkgo biloba supports deeper sleep by improving brain circulation.

Here’s the thing: most sleep supplements pick one problem to solve. Melatonin gets you to sleep. Magnesium calms anxiety. Valerian root relaxes the nervous system. Rejuvia combines all three mechanisms into a single spray, which is its core advantage over single-ingredient supplements.

Key Benefits:

• Falls asleep faster — 10-15 minute onset versus 60-90 minutes for pills
• Supports staying asleep through the night with multiple botanicals
• Wakes users feeling alert, not groggy, due to the low 2mg melatonin dose
• Adjustable dosing from 4 to 8 sprays per use
• TSA-approved, travel-friendly bottle the size of a sharpie marker
• Non-habit-forming formula with no synthetic sedatives

Dosage flexibility is a benefit competitors rarely match. Each user can spray 4-8 pumps based on how fatigued they feel that night. Fixed-dose gummies or capsules offer no such control. Users who need light sleep support some nights can use fewer sprays without wasting product or taking more than needed.

Does Rejuvia Help You Fall Asleep Faster?

Yes. Most Rejuvia customers report falling asleep within 10-15 minutes of using the spray, a significant reduction from the 60-90 minute wait typical for gummies or pills that must clear the digestive system. The sublingual delivery allows melatonin to reach the bloodstream before digestion begins. Verified reviewer Cindy B. describes getting to sleep ‘within 10 or 15 minutes’ after years of failed insomnia treatments.

Does it work that fast for everyone? No. One independent reviewer documents no noticeable change in sleep onset after multiple nights of use. Individual results depend on melatonin sensitivity, underlying sleep disorder diagnosis, and baseline cortisol levels at bedtime.

The combination of melatonin and 5-HTP supports a dual-pathway approach to sleep onset. 5-HTP gives the brain the precursor it needs to produce serotonin, which converts to melatonin. This supplement-to-neurotransmitter pathway may amplify the exogenous melatonin in each dose, which is why the formula can outperform melatonin-only products for some users.

Does Rejuvia Keep You Asleep Through the Night?

Yes. Rejuvia Sleep Spray addresses sleep maintenance through valerian root, passionflower, chamomile, and lemon balm, each targeting nervous system relaxation to reduce nighttime waking. Melatonin alone does not sustain sleep maintenance — it primarily signals the brain to initiate sleep. The botanical blend in Rejuvia extends sedative support beyond that initial signal throughout the night.

Verified reviewer Judi M. reports using the spray every night for over a year with consistent results. A third-shift worker testifies that daytime sleep quality improved substantially with regular use. One reviewer with insomnia lasting over 20 years describes sleeping through the entire night consistently for the first time.

Some users still experience nighttime waking despite using Rejuvia. Verified reviewer Cindy B. notes faster sleep onset but still wakes after 3-4 hours. Sleep maintenance issues tied to sleep apnea, anxiety disorders, or environmental disruption require targeted clinical intervention that a dietary supplement cannot replace.

Does Rejuvia Prevent Morning Grogginess?

Yes. Rejuvia Sleep Spray uses only 2mg of melatonin per dose, which aligns with the low end of effective supplementation and significantly reduces the risk of next-morning sedation compared to products using 5mg or 10mg doses. Multiple reviewers note waking alert and refreshed. One user who switched from 4mg melatonin gummies cites Rejuvia’s lower dose as the direct reason next-day grogginess stopped.

The 2mg melatonin dose complements the body’s natural nighttime melatonin production rather than overwhelming it. Higher doses — 5mg to 10mg — are commonly linked to morning drowsiness in clinical literature. Rejuvia keeps melatonin at a supportive level, which matters most for users who need to be sharp the following morning for work or caregiving responsibilities.

Worth knowing: some users do report grogginess after use. One BBB complaint documents next-day drowsiness as a direct reaction. Valerian root and passionflower can extend sedative effects in sensitive individuals. Users who wake feeling heavy are advised to reduce the spray count per dose and observe results over several nights before discontinuing.

What Do Rejuvia Sleep Spray Reviews Say?

Rejuvia Sleep Spray holds a 4.5-star average across approximately 5,800 reviews, with over 6,500 five-star ratings on the company platform and positive verified accounts on independent blogs and social media. The company states the product is trusted by over 300,000 customers. Positive reviews substantially outnumber critical ones. Customer service responsiveness emerges as a consistent theme across both groups.

In fact, review volume alone signals meaningful product adoption. Products that accumulate thousands of verified reviews across multiple platforms represent consistent repeat-purchase behavior, not isolated trial runs. Rejuvia’s depth of reviews suggests a loyal returning user base rather than manufactured social proof.

The most vocal positive subgroups include people with chronic insomnia, menopausal women with sleep disruption, and shift workers needing reliable daytime sleep. These groups are not easily satisfied by basic melatonin. Their consistent praise for Rejuvia suggests the multi-ingredient formula addresses needs that single-compound supplements leave unmet.

What Are the Positive Rejuvia Experiences?

Positive Rejuvia reviews consistently highlight three outcomes: rapid sleep onset, waking refreshed rather than groggy, and exceptional customer service responsiveness when product issues arise. Reviewer Lynn D. describes the spray as a ‘game changer’ after trying prescription sleep aids, melatonin gummies, and Nyquil without success. Reviewer Judi M. has used the spray every night for over two years and recommends it highly.

Third-shift workers represent a notably strong positive segment. One reviewer on third shift states the spray ‘has been life-changing’ for daytime sleep consistency. Another long-term insomnia sufferer — over 20 years without reliable sleep — reports sleeping through the entire night consistently for the first time. A menopausal reviewer credits improved energy and mood as downstream effects of better sleep.

Common Positive Themes:

• Falls asleep within 10-15 minutes consistently
• Stays asleep longer with fewer nighttime wakings
• No morning grogginess or ‘hangover’ effect the next day
• Easy to use and convenient to travel with
• Customer service resolves issues within 24 hours
• Works where prescription medications and OTC gummies failed

What Are the Common Rejuvia Complaints?

Common Rejuvia complaints center on three issues: no measurable sleep improvement for a portion of users, unexpected subscription charges, and friction when initiating refunds under the 90-day guarantee. One independent reviewer documents multiple nights of use with no change in sleep latency or quality. A separate user reports headache and next-day drowsiness as direct reactions to the spray.

The refund process has generated BBB complaints. Rejuvia is not BBB accredited. Some customers report the 90-day money-back guarantee was not honored smoothly without follow-up contact. The company has responded to all documented BBB complaints and confirms full refunds were processed in every case.

Common Complaints:

• No effect on sleep for some users despite consistent use
• Headache or next-day drowsiness in rare cases
• Subscription auto-enrolled without clear notice at checkout
• Refund process required multiple contacts to complete
• Proprietary blend does not disclose individual ingredient doses

Subscription confusion surfaces repeatedly. Some buyers inadvertently select the recurring plan at checkout. Rejuvia sends a three-day advance renewal reminder by email, but some customers miss it. The company cancels subscriptions and issues full refunds when contacted, based on its own documented BBB responses.

How Does Rejuvia Compare to Other Sleep Sprays?

Rejuvia Sleep Spray occupies the premium tier of the oral sleep spray category with 13 ingredients, a 4.5-star rating, and a $45 retail price, compared to competitors like Can-i Sleep Spray at $24.97 and Nu Bloom at $21.95 with simpler formulas. The sleep spray category spans melatonin-based sublingual sprays, pillow mists, and topical magnesium oils. Only a handful of products use true sublingual delivery like Rejuvia.

Sleep Spray Comparison:

Product	Price	Key Ingredients	Rating	Reviews
Rejuvia Sleep Spray	$45	Melatonin 2mg + 5-HTP + 11 botanicals	4.5 stars	5,800+
Can-i Sleep Spray	$24.97	Melatonin 1mg, GABA, 5-HTP	3.7 stars	1,000+
Nu Bloom Sleep Spray	$21.95	Melatonin, L-Theanine, Hemp, Valerian	3.7 stars	127
Spectraspray Sleep	Mid-range	Melatonin, 5-HTP, L-Theanine, herbs	N/A	Limited

Rejuvia’s price premium reflects formula depth. The 13-ingredient blend addresses sleep onset, sleep maintenance, and waking quality simultaneously. Lower-cost alternatives typically target one or two of those outcomes. The trade-off is straightforward: broader coverage costs more per bottle.

How Does Rejuvia Stack Up Against Can-i Sleep Spray?

Rejuvia outperforms Can-i Sleep Spray on formula complexity, star rating, and review volume, while Can-i offers a lower entry price of $24.97 with three active ingredients in a comparable sublingual spray format. Rejuvia holds a 4.5-star average from 5,800 reviews. Can-i holds a 3.7-star average from 1,000 reviews. The rating gap across nearly six times the review count suggests Rejuvia delivers more consistent outcomes.

The melatonin dose differs between the two. Can-i uses 1mg; Rejuvia uses 2mg. Can-i adds synthetic GABA, which acts directly on the brain’s calming receptors. Rejuvia supports GABA activity indirectly through passionflower and skullcap root — botanical pathway modifiers rather than direct GABA supplementation.

Bottom line: Can-i is the budget-conscious alternative. Rejuvia is the premium option for users who want a comprehensive botanical approach. Neither product works for everyone. For first-time buyers uncertain about oral sleep sprays, Can-i’s lower price reduces the risk of a costly initial experiment before committing to Rejuvia’s $45 price point.

Are There Side Effects of Rejuvia Sleep Spray?

Yes. Rejuvia Sleep Spray can cause occasional side effects including headache, next-day drowsiness, and mild gastrointestinal discomfort in a minority of users, based on available review and complaint data. No serious adverse events appear in the available records. The formula uses all-natural ingredients at low doses. Melatonin is held at 2mg — within the range considered low-risk by sleep medicine specialists.

Valerian root is associated with mild headache or stomach upset in sensitive individuals. Ginkgo biloba carries a documented mild blood-thinning effect. Users taking anticoagulant medications such as warfarin should consult a physician before adding ginkgo biloba to their routine. This interaction risk is low for healthy adults but non-zero for those on specific prescription medications.

Potential Side Effects:

• Mild headache (valerian root sensitivity)
• Next-day drowsiness (melatonin or passionflower response)
• Gastrointestinal discomfort (peppermint oil in sensitive users)
• Vivid dreams (melatonin-related, reported in some users)
• Mild blood-thinning effect (ginkgo biloba, relevant for anticoagulant users)

Peppermint oil is present in the formula. Individuals with gastroesophageal reflux disease (GERD) or a mint sensitivity may experience mucosal irritation from sublingual contact. The amount in each spray is small, and the vast majority of users describe the mint as mild and pleasant. Side effects remain absent for most users based on the ratio of positive to negative reviews across 5,800 ratings.

Who Should Avoid Rejuvia Sleep Spray?

Rejuvia Sleep Spray is not recommended for pregnant or breastfeeding women, children, individuals on blood-thinning medications, or those using prescription sedatives, due to botanical ingredients with documented interaction potential. Ginkgo biloba has established interactions with warfarin and other anticoagulants. The company produces Rejuvia as an adult dietary supplement and does not provide pediatric dosing guidance on the label.

Users with diagnosed sleep disorders — including sleep apnea, restless leg syndrome, or circadian rhythm disorder — should consult a physician before using Rejuvia. Natural sleep aids do not address the underlying mechanical or neurological causes of these conditions. Rejuvia may improve general sleep quality but is not a treatment for clinical sleep disorders requiring medical management.

Individuals with mint allergies or sensitivities to polysorbate compounds should review the ingredient list before purchasing. Polysorbate 80 is included as an emulsifier in the base formula. Some individuals react to polysorbate compounds with gastrointestinal sensitivity. The company does not include a specific allergen warning for polysorbate 80 on the product label.

Is Rejuvia Sleep Spray Safe and Legitimate?

Yes. Rejuvia Sleep Spray is a legitimate product sold by a verified U.S.-based business, with triple third-party lab testing on every batch, a transparent ingredient list, and over 300,000 documented customers across multiple years of operation. The company discloses its business address, responds to all documented BBB complaints, and offers a money-back guarantee on first orders. No evidence of counterfeit product, undisclosed ingredients, or regulatory action appears in available records.

Pay attention to this: third-party testing is the highest accountability measure available to supplement buyers. Rejuvia tests every batch three times for purity, potency, and contaminants before shipping. This compensates for the absence of pre-market FDA review, which applies to all dietary supplements in the United States — not just Rejuvia.

Concerns about legitimacy stem from the proprietary blend format. Individual ingredient amounts within the 16mg blend are not disclosed. This is standard and legal in the supplement industry. It prevents independent verification of whether each botanical is dosed at clinically researched effective levels. Users rely on third-party testing and review evidence rather than per-ingredient dosing data from the label.

Is Rejuvia FDA Approved?

No. Rejuvia Sleep Spray is not FDA approved, as the U.S. Food and Drug Administration does not require pre-market approval for dietary supplements sold under the Dietary Supplement Health and Education Act (DSHEA) of 1994. The label carries the required disclaimer that the product has not been evaluated by the FDA and is not intended to diagnose, treat, cure, or prevent any disease. This disclaimer applies universally to all dietary supplements.

Is that a red flag? Not necessarily. FDA approval is not required for lawful supplement sales in the United States. The FDA regulates manufacturing practices, labeling accuracy, and post-market safety reporting under DSHEA. Manufacturers bear responsibility for ensuring product safety and accurate ingredient disclosure. Rejuvia’s triple third-party testing addresses the gap left by the absence of FDA pre-market review.

The company follows Good Manufacturing Practice (GMP) standards through its testing protocols. GMP certification indicates consistent quality control and contamination prevention at the manufacturing level. Third-party testing verifies that what the label states is actually present in each batch at the claimed amounts — a meaningful assurance for buyers evaluating any supplement brand.

How Much Does Rejuvia Sleep Spray Cost?

Rejuvia Sleep Spray retails at $45 (USD) per bottle as a one-time purchase, providing 30-35 days of nightly use at the recommended 6-8 spray dose per night. A six-pack subscription reduces the per-bottle cost by over 53%, bringing the effective price to approximately $21 per bottle. Subscriptions ship every three months and can be canceled at any time by emailing the company.

Rejuvia Pricing Options:

Option	Price Per Bottle	Approx. Nightly Cost	Guarantee
Single Bottle (One-Time)	$45	$1.29-$1.50	90-day (first order only)
Six-Pack (Subscription)	~$21	$0.60-$0.70	90-day (first order only)

At the single-bottle retail price, Rejuvia costs approximately $1.29-$1.50 per night. This places it at a premium versus Can-i Sleep Spray at roughly $0.83 per night or basic melatonin supplements at $0.25-$0.50 per night. The 13-ingredient formula and sublingual delivery account for the price differential.

The 90-day money-back guarantee applies to first orders only. Users who see no improvement have 90 days to request a refund by emailing hello@rejuvia.co. Some BBB complaints document friction in the refund process, though the company states all documented cases have been fully resolved. The guarantee exists to reduce the risk of the initial purchase decision.

Is Rejuvia Sleep Spray Worth the Price?

Yes. Rejuvia Sleep Spray offers strong value for users who respond to the formula, given the 13-ingredient blend, higher bioavailability from sublingual delivery, and the 90-day guarantee that removes financial risk on the first order. The good news? Most buyers report results within the first week. The bad news? A measurable minority sees no effect, and the return process has generated documented friction for some of those buyers.

Compared to prescription sleep aids, Rejuvia’s $45 per month is lower in cost and carries a milder side effect profile. Compared to basic OTC melatonin at $10-$15 per month, Rejuvia costs three times more. That cost gap funds 11 botanical ingredients that basic melatonin does not include. Whether that formula breadth justifies the difference depends on the severity of the individual’s sleep issues.

And it gets better with the subscription. The six-pack plan at over 53% savings brings the effective nightly cost to $0.60-$0.70. At that level, Rejuvia competes on price with mid-tier gummy sleep aids while maintaining its sublingual absorption advantage. Long-term users who confirm effectiveness should move to the subscription before continuing to pay full single-bottle retail price.

Where Can You Buy Rejuvia Sleep Spray?

Rejuvia Sleep Spray is available exclusively through the official Rejuvia website at rejuvia.co, where buyers choose between a one-time purchase and a subscription plan with a three-month shipping cadence. The product is not sold on Amazon, where only competitor sleep sprays appear. The spray has been featured in FabFitFun subscription boxes as a curated wellness product for subscribers.

The official website offers single bottles, six-packs, and bundles including the Stress Spray and Vitamin D3+K2 Spray. Shipping is free on all subscriptions. International shipping availability is not prominently disclosed on the website. Buyers outside the United States should confirm availability with customer support before placing an order.

Purchasing directly from rejuvia.co is the only channel that guarantees eligibility for the 90-day money-back policy. Third-party resellers cannot honor Rejuvia’s refund guarantee. The company recommends buying through the official site to ensure product authenticity and access to triple-tested batches rather than stock from unverified resellers.

Is Rejuvia Available on Amazon or in Stores?

No. Rejuvia Sleep Spray is not available on Amazon or in physical retail stores, making the official website at rejuvia.co the only authorized purchase channel for the product. Competitor sleep sprays such as Can-i Sleep Spray and Nu Bloom do appear on Amazon with Prime shipping. Rejuvia’s absence from Amazon means buyers must wait for standard shipping rather than same-day or next-day delivery options.

The direct-to-consumer model allows Rejuvia to control product authenticity and customer support. Returns and refund requests must go through the company directly via email. No third-party retailer relationship exists that would allow in-person returns or alternate dispute resolution outside Rejuvia’s own process.

FabFitFun is the only confirmed third-party channel where Rejuvia Sleep Spray has appeared. This curated subscription box featured the product for subscribers but does not represent an ongoing retail relationship. New FabFitFun subscribers may not receive Rejuvia depending on current box curation cycles.

Should You Try Rejuvia Sleep Spray?

Yes. Rejuvia Sleep Spray is a strong candidate for adults with persistent sleep difficulty who prefer a natural, multi-ingredient sublingual spray over prescription sedatives or single-compound supplements. The 90-day money-back guarantee on first orders reduces the financial risk substantially. Over 300,000 customers and 6,500+ five-star reviews indicate consistent results for a significant share of the user base.

Here’s what that actually means: if basic melatonin has not worked, Rejuvia’s botanical depth addresses sleep maintenance and nervous system relaxation in ways melatonin alone cannot. If prescription sleep aids cause grogginess, Rejuvia’s 2mg melatonin dose is unlikely to replicate that heaviness. The formula is designed to work with the body’s own sleep chemistry rather than overriding it.

Short answer: try it if the guarantee removes the risk concern and a natural multi-ingredient option is the goal. Skip it if a clinically diagnosed sleep disorder is the issue — Rejuvia does not replace medical treatment for sleep apnea, restless leg syndrome, or circadian rhythm disorders. For budget-conscious buyers, Can-i Sleep Spray at $24.97 provides a simplified alternative worth evaluating first.

Who Is Rejuvia Sleep Spray Best For?

Rejuvia Sleep Spray is best suited for adults who struggle with sleep onset, frequent nighttime waking, or poor sleep quality not caused by an underlying medical condition requiring clinical treatment. The product shows the strongest results in verified reviews from three groups: people with long-term insomnia who have not responded to basic melatonin, shift workers needing reliable off-schedule sleep, and menopausal women experiencing hormonal sleep disruption.

The spray is a good fit for users who prefer sublingual delivery over capsules, dislike swallowing pills, or want flexible dosing each night. The mint flavor and sharpie-sized bottle make it practical for nightly bedside use and travel. Non-habit-forming ingredients mean the spray can be used nightly or only when needed without building dependency.

Rejuvia is not the best fit for buyers seeking the lowest possible price, those who need same-day Amazon delivery, or those who have reacted negatively to melatonin or valerian root in the past. For those users, Can-i Sleep Spray or a magnesium-based sleep aid represents a more appropriate starting point before committing to Rejuvia’s $45 price point and more complex botanical formula.