Reverse Health is an app-based weight loss program for women over 40, built around menopause physiology. Co-founded by Matt Jones and Monika Friedman, the program runs 12 weeks and combines a personalized meal plan, pilates-based workouts, and community coaching.
The program targets three outcomes: abdominal fat reduction, muscle strength improvement, and better nutrition habits. Reverse Health uses a calorie deficit model with over 3,000 recipes, automatic in-app calorie logging, and bodyweight exercise videos accessible to beginners. The app holds a 4.5-star rating from 4,100 reviews on the Apple App Store.
This review covers how the program works, who it is designed for, what real users report, how it compares to Noom, and whether the billing and cancellation practices are trustworthy. Read on for the full breakdown before deciding if Reverse Health fits your goals.
What Is Reverse Health?
Reverse Health is an app-based weight loss program built exclusively for women over 40, with a core focus on menopause management. The program was co-founded by Matt Jones and Monika Friedman, who spotted a gap: wellness products rarely account for what happens to female physiology during hormonal transition.
Here’s the backstory. Matt Jones developed the program after his own mother sought advice on weight loss. He realized she needed an approach that accounted for hormonal changes entering menopause. Not just another calorie counter. The company now operates out of Wilmington, US, with a team of 11 to 50 employees.
Reverse Health markets itself as the first 12-week weight loss program designed around female hormonal changes. The framework combines nutrition, exercise, and lifestyle habits to address the weight gain patterns most common during perimenopause and post-menopause.
Who Is Reverse Health For?
Reverse Health is designed specifically for women aged 40 and older who are navigating perimenopause, menopause, or post-menopause weight changes. The program is built on the idea that hormonal shifts during this phase directly increase abdominal fat and slow metabolism.
So, who fits? Women who want a structured app-based program covering meal planning, exercise videos, and coaching support are the primary audience. The platform includes beginner-friendly modifications, so even women with limited fitness backgrounds or physical limitations can participate.
Worth knowing: women with eating disorders may find the program risky. The intake quiz does not screen for eating disorders, a gap flagged by registered dietitians who reviewed the program independently.
What Makes Reverse Health Different?
Reverse Health differentiates itself by framing every feature around menopause-specific physiology rather than general calorie restriction. The program includes four distinct tracks: a full menopause weight loss program, wall pilates, chair yoga, and a keto diet option.
The menopause weight loss program is the most comprehensive track and wraps in elements from both pilates and chair yoga. This bundling approach is rare among standard fitness apps, which typically serve generic content without any hormonal context.
Key Features:
- Personalized meal plan based on calorie and macronutrient targets
- Recipe library with over 3,000 options
- In-app trackers for weight, water, mood, and exercise
- Members-only Facebook group with over 20,000 members
- Weekly FAQ calls with nutrition coaches
- Monthly live calls with a menopause expert
- 12-week video coaching course on nutrition and mindset
Here’s the thing, though. Some dietitians note that the core mechanism is a standard calorie deficit combined with movement. The menopause branding applies specialized language to what is ultimately a well-established wellness approach.
How Does Reverse Health Work?
Reverse Health begins with a 20-question intake quiz that collects data on height, weight, goal weight, food allergies, activity level, and existing health conditions. Based on quiz answers, the program generates a personalized meal plan and exercise schedule inside the app.
The daily routine is straightforward. Users log meals from the recipe library, complete assigned exercise videos, and track hydration and mood. The app consolidates all progress data into one dashboard, giving a visual overview of weight trends across the 12-week program.
Coaching is delivered via a bot named ‘Jam,’ plus access to the Facebook community and scheduled live calls with human coaches. The entire program is app-based. No physical product or in-person element is involved.
What Diets Does Reverse Health Support?
Reverse Health supports a low-calorie, nutrient-dense diet framework as its primary nutritional approach, with a separate keto program available as an alternative track. The main program emphasizes macronutrient balance rather than strict food group elimination.
Users receive daily meal suggestions from a library of over 3,000 recipes, each automatically logged to the calorie tracker. The approach pairs carbohydrates with healthy fats and fiber to slow sugar absorption and manage insulin spikes, a known factor in abdominal fat storage during menopause.
One note of caution: the program labels supplements as ‘essential’ to success. Independent nutritionists disagree with that framing. Supplements should support a solid nutrition foundation, not define it.
Does Reverse Health Track Calories?
Yes. Reverse Health includes a built-in calorie tracker that automatically logs meals selected from the in-app recipe library. No manual calorie counting is required for recommended recipes. The app handles it instantly.
The tracker also records water intake, mood, and exercise completion alongside calorie data. This combined approach gives users a full daily summary rather than isolated nutrition numbers alone.
The downside? The calorie tracking is less granular than dedicated apps like MyFitnessPal, which allow barcode scanning and custom food entries. Reverse Health’s tracker works best for users who stick closely to the provided meal plan.
What Are the Benefits of Reverse Health?
Reverse Health claims members lose between 15 and 25 lbs (6.8 to 11.3 kg) and experience reduced menopause symptoms within 12 weeks of following the program. These figures come from member testimonials and have not been verified in peer-reviewed studies.
The program targets three primary outcomes: reduction of abdominal body fat, improvement in muscle strength, and better nutritional habits. Addressing all three simultaneously is central to its holistic positioning.
In fact, increased abdominal fat during menopause is directly tied to elevated cardiovascular disease and type 2 diabetes risk. Reverse Health addresses this through calorie management and low-impact resistance exercise, both of which have strong evidence for reducing visceral fat.
Does Reverse Health Help Reduce Body Fat?
Yes. Reverse Health uses a calorie deficit combined with pilates and yoga-based movement to drive fat reduction, particularly around the abdomen. Calorie deficit is the most consistently supported mechanism for body fat loss across all demographics.
The program pairs low-impact workouts with the meal plan to avoid extreme restriction while maintaining a sustainable deficit. This is especially relevant for women whose hormonal changes during menopause increase fat storage efficiency and reduce metabolic rate.
Here’s what the research does not confirm: whether Reverse Health produces meaningfully different fat loss outcomes compared to any general calorie deficit program. The menopause framing is a positioning decision. The core fat-loss mechanism is universal.
Does Reverse Health Build Muscle Strength?
Yes. Reverse Health includes strength-building exercises using bodyweight movements drawn from wall pilates and chair yoga disciplines. These exercises target mobility, flexibility, and functional strength without gym equipment.
Optional dumbbells can be added for more experienced users seeking progressive resistance. Modifications like standing wall pushups are available for women with injuries or mobility limitations at the program start.
Pilates-based training is well-documented for improving core strength, posture, and joint stability in women over 40. Reverse Health applies this established movement modality within a structured 12-week progression, a sensible design choice.
What Do Reverse Health Reviews Say?
Reverse Health holds a 4.5-star rating from 4,100 user reviews on the Apple App Store, ranking at position #133 in the Health and Fitness category. That volume and rating positions it as a mid-tier health app with a broadly positive reception on that platform.
TrustPilot and third-party review sites tell a more divided story. A notable portion of negative reviews focus on billing practices, specifically auto-renewal charges applied without user confirmation and a frustrating cancellation process.
User Sentiment Breakdown:
| Platform | Rating | Primary Theme |
|---|---|---|
| Apple App Store | 4.5 / 5 | Program content, pilates videos |
| TrustPilot | Mixed | Billing complaints, auto-renewal |
| Google Play | Listed | App usability, exercise quality |
The gap between App Store and TrustPilot ratings makes sense when you consider reviewer intent. App Store reviewers typically assess content and usability. TrustPilot reviewers more often share subscription and customer service experiences.
What Do Positive Reviews Say?
Positive Reverse Health reviews consistently highlight the pilates and chair yoga video content as the most valuable part of the program. Users describe the exercise sessions as well-paced, beginner-accessible, and easy to complete at home without any equipment.
The meal plan and recipe variety also earn praise. Users appreciate the automatic calorie logging built into the meal selection system, which cuts the mental load of manual tracking compared to general nutrition apps.
Community engagement through the members-only Facebook group is frequently credited for accountability. Reviewers who completed the full 12 weeks report consistent weight loss in the range of 10 to 20 lbs (4.5 to 9 kg).
What Are the Common Complaints?
The most common Reverse Health complaints involve unexpected auto-renewal charges and a difficult cancellation process that requires multiple email exchanges before the subscription is actually stopped. Several users report renewal charges at double their original rate.
One verified reviewer was charged $68.65 on two separate occasions with no notification, despite not using the app for months. Another described needing several back-and-forth emails with staff attempting to retain the subscription before cancellation was processed and a refund granted.
A secondary complaint involves the AI coaching bot, Jam, which users find inadequate as a substitute for genuine nutritional advice. The exercise video voice guidance is also flagged as robotic and motivation-deflating by multiple reviewers.
What Exercises Are Included in Reverse Health?
Reverse Health includes wall pilates, chair yoga, somatic workouts, and general strength training exercises, all performed using bodyweight with optional dumbbells for advanced users. Every exercise is designed for completion at home, with no gym membership or equipment required.
The exercise library spans beginner through intermediate difficulty levels. Standing wall pushups and seated chair yoga positions provide accessible entry points for women with joint pain, injuries, or low baseline fitness.
Exercise Types Available:
- Wall pilates for core strength and posture
- Chair yoga for flexibility and joint mobility
- Somatic workouts for mind-body connection
- Bodyweight strength training with optional dumbbell progressions
How Hard Are Reverse Health Workouts?
Reverse Health workouts are low to moderate in intensity, targeting mobility, flexibility, and light resistance rather than cardiovascular output or heavy load training. The program deliberately avoids high-impact exercise, a common barrier for women with joint sensitivity during menopause.
Sessions are completable at home with no equipment. The pacing is consistent with pilates and yoga standards. Quality of movement takes priority over repetition volume or speed.
Here’s the honest limit: women seeking HIIT training or heavy strength programming will find Reverse Health insufficient for those goals. The exercise philosophy aligns with sustainable, low-impact daily movement rather than acute calorie burn.
Is Reverse Health Appropriate for Beginners?
Yes. Reverse Health is built with beginners in mind, offering seated and standing modifications for every exercise to accommodate women with injuries or limited prior fitness experience. No baseline fitness level is required to start the program.
The 12-week structure introduces exercises progressively, avoiding the intensity spikes that cause early dropout in standard fitness programs. Video instructions guide each movement in detail, reducing form errors for users new to pilates or yoga.
Women with specific medical conditions should consult a physician before starting. The program does not include a medical screening step beyond the general health conditions question in the intake quiz.
Is Reverse Health Safe?
Reverse Health is generally safe for healthy women over 40, as its exercise programming is low-impact and its nutritional approach follows a calorie deficit model without extreme restriction phases. The program is not FDA regulated, classified as a wellness application rather than a medical device.
The primary safety concern flagged by dietitians is the absence of eating disorder screening in the onboarding quiz. The program also does not flag extremely low goal weights entered by users, which could reinforce unhealthy targets without correction.
Long-term sustainability is a real concern here. Reverse Health is built around 12 weeks of app-guided behavior with no structured transition plan for what comes after. Becoming dependent on app tracking without building independent habits limits the durability of any results achieved.
Who Should Avoid Reverse Health?
Reverse Health is not suitable for women with a history of eating disorders, as the program lacks intake screening and does not flag dangerously low calorie targets or goal weights entered during onboarding. A registered dietitian confirmed this gap after completing the quiz independently.
Women with complex metabolic conditions, thyroid disorders, type 2 diabetes, or hormone therapy requirements should consult a physician or licensed dietitian before enrolling. The program’s coaching is delivered via a bot and generalist coaches, not licensed medical professionals.
Bottom line: women who need clinical-grade menopause management should not rely on Reverse Health as a primary intervention. Independent reviews classify the program as a standard calorie deficit approach with menopause branding, not a novel medical solution.
Reverse Health vs Noom: Which Is Better?
Reverse Health and Noom both operate as app-based weight loss platforms, but Reverse Health focuses exclusively on women over 40 while Noom targets a broader adult demographic using behavioral psychology frameworks. The two programs differ in audience fit, content depth, and coaching quality.
Noom offers a larger educational resource library and a more robust coaching infrastructure. Reverse Health counters with stronger relevance for menopausal women through its exercise selection and hormonal framing throughout the program.
Feature Comparison:
| Feature | Reverse Health | Noom |
|---|---|---|
| Target Audience | Women 40+, menopause | Broad adult demographic |
| Calorie Tracking | Auto-logs from meal plan | Manual + barcode scanner |
| Coaching | Bot + live calls | Human coaches + psychology tools |
| Exercise Content | Pilates, yoga, somatic | General fitness guidance |
| Starting Price | ~$2.65/week | Higher, variable by plan |
Which Program Works Better for Women in Menopause?
Reverse Health is the stronger option for menopausal women due to its exercise selection, hormonal framing, and a community built specifically around that life stage. Noom offers more comprehensive tracking tools but does not address menopause physiology in its content or exercise design.
Women in perimenopause or post-menopause who want a peer community will find Reverse Health’s 20,000-member Facebook group and monthly menopause expert calls far more relevant than Noom’s generalist content library.
That said, women who need detailed nutrition tracking, eating disorder support, or clinical coaching should consider neither platform as a standalone solution. Both are wellness apps, not medically supervised programs.
How Much Does Reverse Health Cost?
Reverse Health starts at approximately $15.19 per month, working out to around $2.65 per week on an annual plan basis. Pricing varies depending on whether users access through the website or the mobile app, as different discount levels apply to each entry point.
The App Store offers the full program for $76.99 as a one-time purchase. Individual programs such as wall pilates and chair yoga are available separately at lower price points. Supplementary eBooks, including the Detox Diet and Alcohol Guide, are priced at $4.99 each.
Pricing Summary:
| Option | Price | Platform |
|---|---|---|
| Monthly subscription | $15.19/month | App / Website |
| Full program (one-time) | $76.99 | Apple App Store |
| In-app entry program | $9.99 | Apple App Store |
| Individual eBooks | $4.99 each | App Store |
Is Reverse Health Worth the Price?
Reverse Health offers solid value for women over 40 seeking a menopause-focused wellness program at a price below comparable apps with coaching components. At $2.65 per week, the cost undercuts most human-coached weight loss services significantly.
The value weakens for users who do not follow the meal plan closely. The calorie tracker ties directly to the recipe library. Women who prefer flexible eating outside the app’s structured options get less value from it.
Pay attention to this: auto-renewal billing practices represent a documented financial risk based on verified user complaints. Confirm cancellation policies and set calendar reminders before the renewal date. Do not assume the app will notify you in advance.
Is Reverse Health Legit?
Reverse Health is a legitimate operating business incorporated in Wilmington, US, with a functioning app, an identifiable founding team, and verifiable customer reviews on major platforms. The company scaled to $500,000 (USD) in monthly revenue within six months of launch, confirming meaningful commercial adoption.
The legitimacy concern most often raised is billing transparency, not program fraud. Users report auto-renewal charges applied without pre-renewal notification. In many jurisdictions, this practice conflicts with consumer protection standards even when technically buried in terms of service.
Matt Jones holds a sports and exercise nutritionist designation. Worth knowing: ‘nutritionist’ is not a protected title in most countries. Anyone can use it. That does not make the program illegitimate, but it does mean the credential carries less regulatory weight than ‘registered dietitian.’
Is Reverse Health Worth It?
Reverse Health is worth considering for women over 40 who want a structured, beginner-friendly weight loss program with menopause-specific framing at an accessible price point. The pilates content, recipe library, and community support deliver real, practical value for the target audience.
The good news? The price is low relative to alternatives with coaching. The bad news? The auto-renewal billing practices, lack of eating disorder screening, and risk of dependency on app guidance beyond 12 weeks are all legitimate concerns that deserve consideration before enrolling.
Women who enroll should track subscription renewal dates carefully, confirm the cancellation process before signing up, and treat the 12-week window as a habit-building launchpad. The greatest risk is finishing the program without independent nutrition and movement habits to carry forward.